Hi I’m Rob Salerno – an Insurance Lead Generation Digital Marketing Consultant for Insurance & Insurtech Digital Marketing, Partnerships, AI, and embedded insurance projects.
★ A digital transformation leader and insurance growth strategist with 10+ years of experience driving performance across life, health, and P&C for both personal and commercial lines. My background blends insurance product management, embedded distribution, marketing automation, and broker enablement—delivering measurable impact for both legacy carriers and modern insurtechs. Reducing risk with Planck AI and Datagrid.
At WAXcollect.com, I led a digital transformation that boosted policy quotes by 40% in six months through embedded insurance partnerships in the HNW and collectibles segments. I built a producer onboarding program and contributed to a 30% increase in policy volume. I also implemented a performance dashboard that improved underperforming producer outcomes by 15%, and led the adoption of an AI-powered quote-and-bind system that cut policy issuance time from 7 days to 2—while improving CSAT by 30%.
Previously, as Head of Growth at WAXcollect.com, I helped to launch a proprietary agency management platform that enabled the onboarding of 105 brokerages and 5,000 agents, generating $3MM GWP by 2025. I also led demand generation efforts that produced 11K leads at a $23 blended CPL, with a 12% lead-to-policy rate and $3.2M in issued premium. Reduced CAC 71% over 2 yrs and improved LTV 65% in gwp
At Guardian Life, I lifted conversion by 30% through Salesforce Marketing Cloud and PPC paid media optimization for their GuardianDirect division for Dental Insurance, Life and Pet.. At The Hartford, I drove $10M+ in premium growth through a multi-year SEO and automation roadmap, reducing CPAs by over 50% and securing top organic rankings for small business insurance lines.
I’m fluent in platforms like Hubspot, Iterable, GoHighLevel, Salesforce, Adobe Marketing Cloud, and have deep experience managing complex system integrations with carriers, APIs, and agency stacks.
★ Engaged in Digital Transformation AI Consulting projects involving NLP, Machine Learning, Computer Vision, Robotic Process Automation, Predictive Analytics, Speech Recognition, Gen AI, Knowledge Graphs
Married with 2 kids, based in Nashville, TN.
Education:
• MBA & MIS/MIS, University of Pittsburgh
• BA, University of Pittsburgh
• BM, Berklee College of Music
