Insurance Marketing Lead Demand Generation Digital Transformation projects

Consultant for hire Insurance Marketing Lead Demand Generation Digital Transformation projects

Insurance Marketing Lead Demand Generation Digital Transformation projects

Consultant for hire Insurance Marketing Lead Demand Generation Digital Transformation projects

AI & Digital
Transformation for Insurance

INSURTECH MARKETING, DEMAND
GENERATION & DIGITAL TRANSFORMATION CONSULTANT

Demand Generation, Digital Partnerships, Embedded Insurance, Distribution Consultant

 
Rob Salerno InsurTech Demand Generation, Digital Marketing, AI Digital Transformation. Insurance Digital Partnerships on X!
 
Rob Salerno InsurTech Demand Generation, Digital Marketing, AI Digital Transformation. Insurance Digital Partnerships on LinkedIn!

ABOUT ME

I’m a digital transformation and AI consultant with over a decade of experience delivering measurable growth in the insurance sector. At WAX, I helped drive a 40% increase in policy quotes and 30% growth in policy volume by integrating AI into quote flow and risk scoring, and launching a high-performing producer onboarding program.

 

Previously, I led growth at Guardian Life and The Hartford, where my work in SEO, automation, and journey optimization boosted conversions by 30%, increased commercial revenue by $10M+, and reduced CPAs by 55%. At WAX, I engineered a lead gen strategy that brought in 11,000+ leads at $23 CPL, resulting in 1,281 policies and $3.2M in GWP.

I’ve built and integrated marketing systems using Salesforce, HubSpot, Iterable, GA4, Amplitude, and AI tools across speech recognition, NLP, computer vision, and predictive analytics. My partnerships have included top-tier carriers like AIG, AXA, Lloyd’s, and Munich Re—driving up margins and expanding market reach.

Whether enabling embedded insurance, deploying AI to enhance quoting, or building performance dashboards to uplift underperformers by 15%, I specialize in transforming complex challenges into scalable solutions that deliver results.

I also work with top flight designers and developers to take on full scope CRO, demand gen, distribution, website development, landing page optimization projects in the Insurance industry.

12+

Years of Experience

4

Insurance Carriers

10

Completed AI Projects

3

MGAs &
Insurance
Wholesalers

Join The Insurance Marketing List

CURRENT & PAST WORK

UnLockedCRM - A customer relationship management (CRM) platform specifically tailored for insurance agents and agencies with AI-powered automation capabilities aimed at streamlining agents’ workflows, handling follow-ups, scheduling, lead nurturing, and more.
A customer relationship management (CRM) platform specifically tailored for insurance agents and agencies with AI-powered automation capabilities aimed at streamlining agents’ workflows, handling follow-ups, scheduling, lead nurturing, and more.
Managed the on-boarding of a Medicare brokerage for Open Enrollment 2025.
WAXcollect.com - Watch, Jewelry, Fine Art High Net Worth Private Client Personal Lines Insurance

WAXcollect.com

Valuable Articles Insurance
(Watches, Jewelry, Fine Art, Classic Cars) High Net Worth & Private Client
(2022-present)

ElisaForLife - SaaS Digital Advisor for Term, Whole & Universal Insurance

ElisaForLife.com

Life Insurance
Universal & Whole Life
AI & Digital Transformation
(Jan 2025-Aug 2025)

Aetna Medicare RSVP

Aetna

MEDICARE
RSVP System for Medicare Open Houses (2016)

Guardian Life

GuardianDirect

SEO & PPC
Digital Marketing
(2020-2021)

The Hartford

THE HARTFORD

SEO & Salesforce
(2017-2020)
Case Study: Results

Cigna IFP Individual & Family Plans

CIGNA IFP

SEO, PPC, Call Center
(2012-2014)

 

Scroll to top